Bradesco’s Luiz Carlos Trabuco Setting The Pace

Luiz Carlos Trabuco is probably best known for his achievements at Banco Bradesco, not only did he spearhead the acquisition of HSBC Bank back in 2015, but he also saved the company for a looming collapse due to bad debt and an overwhelmingly flawed pension system. As a leading figure in the banking industry, he has been feted with several awards among them Entrepreneur of the Year and Personality of the year.

In 2016, Forbes named him as Best CEO in Brazil, Luiz Carlos Trabuco is also among the 100 Most Influential Brazilians. Ultimo Segundo’s The 60 Most Powerful People in Brazil has also named him among its ranks. These accolades only touch the surface of the achievements by this high sort after personality.

Born in 1951, Luiz Carlos Trabuco, earned his degree at the Faculty of Philosophy, Sciences, and Letters Sao Paolo de Marilia, Brazil (currently known as UNESP), For a postgraduate, he attended the Fundacao School of Sociology and Politics also in Sao Paulo, graduating with a Masters in Socio-Psychology. As a teenager working multiple jobs, he began working for Banco Bradesco in 1969 starting off as a clerk then he worked his way up through the ranks rising to CEO Banco Bradesco SA, later he was appointed President of Grupo Bradesco Seguros before finally being named as Chairman.

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The early exposure allowed Luiz Carlos Trabuco to gain a uniquely rich experience that was gleaned from working with pioneers of the Brazilian banking and this has not only benefitted Banco but his expertise is highly coveted, and he has consulted on many issues and has held numerous positions throughout his career. During his tenure as President of Bradesco Seguros, he introduced new policies that though were unpopular at first, led to tremendous growth for the bank. By the time of his promotion, Bradesco Seguros was the largest institution in its sector of Latin America. Some of the changes that Liz Carlos Trabuco brought with him were the placement of its managers at the center of customer service, the introduction of mobile banking. This last one gave the bank an advantage over its competitors as it drew the majority of young Brazilians who preferred the online platform as opposed to physical banks.

It is not just his career that has shone a spotlight on this banking star’s life, but his involvement in the pension reforms has had the government offer him a high ranking job in the Finance Ministry. He was also involved in the voting of Brazil’s famous statue of Christ the Redeemer into the list as one of the Seven Wonders.

He is currently spearheading a campaign to promote privatization of public agencies; this he says will lead to a reduction in government spending and increase accountability in a system that has previously been mentioned adversely in corruption scandals. Luiz Carlos Trabuco has also been said to have turned down an offer from his Government to serve as the country’s Minister for Finance opting to dedicate his life to Banco Bradesco whom he has been with all his working career.

Source: https://g1.globo.com/economia/noticia/conselho-do-bradesco-escolhe-octavio-de-lazari-junior-para-substituir-trabuco-como-ceo.ghtml