Robert Deignan has learned many valuable lessons that many entrepreneurs can benefit from if they are willing to listen. He is not the conventional businessman that uses only cold hard logic. He is also not the kind of person that lets his emotions control him or cloud his judgment. Something that not too many agree with Robert on is the way he makes his decisions. Mr. Deignan makes the most important decisions by listening to his gut, his intuition.
Robert has stated that he avoids situations if they do not feel right to him. The development of trusting his gut instinct has been tough and has required many disciplines. Robert has had to continuously train himself to only listen to his gut when thinking about making a decision. He has not been able to explain the reason why it works for him because he cannot put it into words, but he has found out through trial and error that it never fails him. Robert has been able to better navigate the business world by letting his gut guide him to the right decision.
Robert is not only all about the feelings. If he feels that an idea makes sense to him, he will put it in a spreadsheet. This strategy is what has helped him to grow his business over the years. He also advises to have proper discernment when deciding on who to raise money from. His suggestion is to not just go with the first investor that is able to fund you but to go with the investor that has similar businesses as you. It can still work out if the investor has some influences on other businesses that can benefit your own. Anything that can help you generate more customers or sales or reduce costs is a better choice.
The biggest failures that Robert Deignan has experienced in his time as a business owner is the hiring of people that didn’t fit in with his company culture. Even some of the most qualified people turned out to be a horrible fit for his company. For Robert, if they need to be micro-managed, they do not belong there.