Part of being an entrepreneur is helping people. Joel Friant knew he would need to make products that would actually be able to help people and that’s what gave him the purpose he had in different situations. For Joel Friant, this was a big part of the businesses he started and a big part of how he could help people with the issues they were facing. As long as Joel Friant was giving back to the community, he knew there would be ways he could try to help people. It all went back to what he was doing and how he was making things work to provide more opportunities to those who were in need. It was a good thing for Joel Friant, but it also made things easier on him while he was working toward a better business for other people.
Starting out, he though real estate would be the way to go. It was something a lot of people sold and most of them had success with it. Joel Friant did not do as well as he thought he would. Instead, he wanted to make something people had never heard of and that was where the Habanero Shaker came in. There was nothing else like it on the market when he first started the company and he had a hold of the entire market. It was his way of giving people what they wanted and it gave him the opportunity to make sure he was helping others. For Joel Friant, this was a big part of what he could do and how he could help others.
As long as Joel Friant was doing his best in the industry, he felt the Habanero Shaker would continue to get better. If he felt confident about it, he knew he could try different things to make sure the shaker was getting the attention it deserved. He also knew it would continue to be relevant even though there were some issues that could have come from the other companies that had started up and were acting as its competition in different areas.