Are you hearing this name for the first time? Well, worry no more. By the time you are finishing to read this article, you will have a complete picture of who Nathaniel Ru is. He is the co-owner of sweetgreen, a fast casual seasonal restaurant that focuses on local outsourcing and sustainability.
All three owners graduated from Georgetown University. What inspired them is their belief that the society needed a healthy, delicious and Eco-friendly dining option. The three passionately believed in meals that fit client’s budget, value imagination, taste and the community in general.
Sweetgreens first location was in the middle of Georgetown itself. Currently, the kitchen has expanded to 27 locations in six states, and they have plans to expand to other areas as well. Nathaniel Ru and his partners launched sweetlife in 2010. It is currently the largest food and music festival in the region. The event is attended by more than 20000 people annually and features celebrity musicians, chefs, farmers, food trucks, and local purveyors. Just like the sweetgreen kitchen, the festival embraces health and well-being, community, healthy living, and sustainability. The festival is famous for leaving a carbon neutral footprint. You can refer to it as a party with a purpose.
Everything people do should last longer than they should
According to Nathaniel, starting up the restaurant was not an easy feat. Convincing the property owner to help them do what they wanted to do was not easy. At first, she hangs up on them but through persistence and calling her every day, she agreed to meet with them and negotiate. Nathaniel says that day was the first and last day he ever wore the suit. After showing her their business plan, she told them to find an architect and funders and come back to her with a real plan.
They did that within three and a half weeks. Nathaniel claims it’s a blessing to get the chance to start. According to him, the timing was right because they were new in such a business.
In conclusion, Nathaniel notes that sweetgreen will always live up to the core values they began with no matter how many stores they build. These five values can be found in each kitchen, and they help them filter decisions.
Follow Nathaniel Ru on twitter.