Luiz Carlos Trabuco Cappi is one of the most influential figures in the Brazilian banking sector because of his immense contributions to the sector’s current success. He has been an employee at Bradesco for the last four decades, and this makes him to command a lot of respect in Brazil’s banking industry. Luiz Carlos Trabuco Cappi currently serves as Bradesco’s CEO and president, and the bank’s recent success is attributed to his remarkable leadership. Bradesco is currently ranked as the second largest bank in Brazil and is one of the leading banking and insurance brands in the country. Luiz Carlos Trabuco Cappi specializes in personal pensions and marketing and has vast experience in most banking operations.
Bradesco is one of the favorite banks for most business and political leaders in Brazil, and this has always made it possible for Luiz Carlos Trabuco Cappi to interact with them as they visit the bank for various services. Luiz Carlos Trabuco Cappi has been able to oversee high profile financial and credit operations during his time at the bank. Most newspapers and magazines that report on finance and banking matters like to cite him as a reliable authority in the industry. As an opinion leader in the banking sector, Luiz Carlos Trabuco Cappi has helped in the development of many financial policies in Brazil. He is one of the leading consultants in banking and finance because of his vast experience in the sector.
The bank began its operations over seventy years ago, and is known to offer one of the best financial services in Brazil. Having joined Bradesco over four decades ago, Luiz Carlos Trabuco Cappi has risen through the ranks to become the bank’s fourth president. Luiz Carlos Trabuco Cappi is very familiar with the bank’s operations and organizational culture, and was therefore the best candidate to become the bank’s president.
His appointment as the bank’s president and CEO was not a surprise to many people because of his exemplary performance in previous positions. Luiz Carlos Trabuco Cappi has previously served as the Bradesco’s vice president and his appointment was informed by his commitment and desire to serve the organization. Bradesco recorded an increase in profitability and market share when Luiz Carlos Trabuco Cappi served as the head of Bradesco Seguros. The bank’s segment recorded a 9% increase in profit and a 2% increase in market share.
Luiz Carlos Trabuco Cappi comes from Amador Aguirre in Marrila where he was born over 65 years ago. He is not a conventional banker because of his unique personality. His calm and reserved personality makes it difficult for one to immediately know that he is banker. He is always committed to his duty and one cannot question his professionalism. The other interesting thing about Luiz Carlos Trabuco Cappi is that he never studied conventional banking courses like accounting, commerce, economics, finance, and engineering. He holds an undergraduate degree in philosophy and a master’s degree in socio-psychology from the Sao Paulo University.
Luiz Carlos Trabuco Cappi started working for Bradesco in 1969 when the bank opened its first branch in Marilia. He worked for two years as a clerk at the Marilia agency before being transferred to the head office in Sao Paulo. His hard work and commitment to duty made the bank’s top management to appoint him as the head of Bradesco’s marketing department in 1984. This appointment came after serving in various junior positions for over 15 years.